So as you casually stroll along the streets of Seoul, specifically in Cheongdam-dong, Gangnam, you may come across Dior’s largest boutique in the world – House of Dior. This six floor flagship store opened in June last year and after getting word of it, we decided to plan a visit to check it out. I was even more intrigued when I heard that there is a Café Dior by Pierre Hermé on the top floor and they do the best macarons in the world (it’s true, trust me).
The best part of visiting during the weekdays is that there is absolutely no one in the entire shop that you need to squeeze past or maybe that normally occurs during the weekends which is why we avoid visiting at that time. Of these six floors, the first four floors consists of Dior’s collections – bags, clothes and shoes for men and women, the fifth floor is definitely worth a tour as it is the museum where you do surprisingly learn a lot about the Lady Dior bag. We then made our way to the top floor – the café!
The colour theme was a lovely inviting pale grey with mint and cream hints around. The café itself was not huge but they also had a seating area outside but since it was cold, we chose to sit inside for our little coffee and pastry break!
The mono chronic plates and cups gave a vintage French café feel and along with our order of macarons, this was a perfect break!
The seats were simple but stylish and they gave off a very chic and understated atmosphere. I do recommend a visit if you are interested in fashion or architecture or interior design (I’m into all three) as it is quite a building and to end it on a high note, it’s currently the largest Dior store in the world. Welcome to Seoul!